Toast x Cereal

March 7, 2014

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As part of our collaboration with UK lifestyle & fashion brand TOAST, we styled and shot some of our favourite items from their men’s spring/summer collection.

To celebrate the collaboration, TOAST are giving away an item of your choice from their collection. To enter, simply share the Facebook post of this story. The winner will be announced on Monday.

Photos: Rich Stapleton

Styling: Rosa Park & Robbie Lawrence

Model: Eddie Twitchett from Roundhill Roastery

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Honest x Cereal: Creating a candle

February 25, 2014

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Several months ago, we began our conversation with the organic English skincare brand, Honest, about creating a collaborative product. Katie Fisher, founder of Honest, holds values aligned to Cereal’s, vouching for quality, simplicity and a ‘less is more’ philosophy. This shared ethos paired with our love of great scents led to producing a candle together for the spring season.

When considering the fragrance of the candle, we both agreed that an aroma as minimal and clean as the magazine and the Honest brand would work best. For us, a candle centred on a single ingredient has immense appeal, since it’s an accurate reflection of how we approach our editorial, where we isolate one subject matter to focus on per chapter. Once we established the candle would comprise a single note, we immediately knew that we wanted to make a candle with the perfume of pine trees – a wonderfully fresh scent to permeate your home.

This past weekend, we headed up to Katie’s Birmingham studio to make our first batch of the Honest x Cereal pine candle. The studio smelled like a pine forest all day, and we’re proud to announce that our candle is 100% natural, made with eco soy wax and organic essential oil. The candle will be available on our online shop in March.

Photos by Rich Stapleton


Cereal Volume 5: Travel & Lifestyle

February 17, 2014


Volume 5 – launching 3 March, 2014 – marks a new and exciting chapter for us. You’ll notice some changes in our publication; namely, we’ve made the transition to becoming a travel and lifestyle magazine, as reflected in our new, simple strap: Travel & Lifestyle. We’ve also evolved our design, including the cover, updating our overall look and feel.

These amends are ones that we firmly believe improve our title, and we hope our readers will enjoy the new additions and alterations as much as we have creating them.

Below is the editor’s letter from volume 5, to give you further insight into the developments we’ve made:

“Most of my childhood memories are of family holidays. My father, the inveterate traveller, espoused the values of seeing the world and insisted every school break was spent somewhere different and exotic. He perceived infinite worth in our trips, and to this day, regards travelling as a means of prolonging life. That inimitable impression of having done and seen a million things within just a few short days while on vacation allows you to discern time more fully. That’s the notion he’s referring to.

“He inculcated a sense of curiosity and adventure that’s become a defining characteristic of who I am; a peripatetic who will always make time to get away, even if it’s just for the weekend, to step outside my comfort zone and gain a sense of place in an unusual setting. It’s this process of seeking knowledge and experiences in unfamiliar territories that we find most exciting at Cereal; it’s motivated us to take the leap into becoming a travel and lifestyle publication starting from this volume. We have also launched GUIDED: a collection of bespoke, online travel guides. But food and drink aficionados need not fret. We’ll still enthusiastically cover these arenas, albeit through a travel lens. For me, food forms an intrinsic part of travel, and thus will always have a place within our pages.

“Our first foray into fashion editorial also makes an appearance in this volume. I’m hesitant to use the word ‘fashion’ because we’re invested in cultivating personal style rather than delivering the latest trends. As such, this shoot with a focus on travel bags, is a clear reflection of our clean, minimal style. Shot in black and white at our local gallery, I can happily report that it’s a good indication of our daily uniform.

“If I had to single out an indelible moment in the creation of this volume, it would unequivocally be my day at Tresco Abbey Gardens on the Isles of Scilly. Discovering a tropical garden in England, deserted and shrouded in ethereal mist, caught me completely off guard, and that element of surprise is my favourite part of travel.”

Volume 5 is now available for preorder here.

Cover photo: Alice Gao