Cereal + Samsung: The Apartment

2 October 2016

“Laden with enough medieval frivolity to create a spectacle while retaining a grounded, gritty industrial edge, Antwerp is a city with many faces. It’s longstanding role as the world’s diamond centre gave rise to fashion’s favourite sons, the Antwerp Six (which includes household names like Dries Van Noten and Raf Simons) and the iconic Flemish painter, Pieter Paul Rubens. But beyond its well-publicised façade of high fashion and Baroque art, is a modern Antwerp with a penchant for understated art and design.

Axel Vervoordt and Vincent Van Duysen, both masters of subtlety and elegance, champion this thriving scene. In the muted tones of their architecture and interiors, and the perfect blend of old and new in their art and furnishings, you can detect the aesthetic restraint and respect for both history and innovation that characterises a version of Antwerp we love most.

Nothing embodies this sensibility more than Van Duysen’s Graanmarkt 13 – a restaurant, concept store, and luxury apartment located on a picturesque cobbled square in the middle of the city. Outside, its pristine whitewashed neoclassical facade is an ode to contemporary understated Belgian style. Inside, the poured concrete stairwell and subdued neutral tones stretch over four floors, each adding a layer to the narrative penned by the master architect”

An excerpt from a travel story on the city of Antwerp, which accompanies this short film “The Apartment” about Graanmarkt 13. Produced in partnership with SAMSUNG Serif TV. See the full story at samsung.com

Video by Raspberry and Jam

3 thoughts on “Cereal + Samsung: The Apartment

  1. Love this! So beautiful and full grace and nature. Very unpretentious and rich with textures and line that inspires! Very well done!

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