Cereal is a biannual, travel & style magazine based in the United Kingdom. Each issue focusses on a select number of destinations, alongside engaging interviews and stories on unique design, art, and fashion.

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FvF Apartment

MODERN MEETING PLACE & HOME

MUCH OF OUR PUBLISHED SUBJECT MATTER FOCUSES ON THE HOMES OF THE CREATIVES THAT WE PORTRAY, SO WE BECAME FOCUSED ON PROVIDING OUR FOLLOWERS WITH AN INSIGHT INTO OUR VISION OF A MODERN MEETING PLACE AND HOME.

The Freunde von Freunden Apartment can be found on the avenue of Mulakstrasse in Mitte, Berlin’s central borough. As winter creeps over the city, coughing icy gusts down its boulevards, the narrow streets of this historic district are rendered quiet and melancholy. Only the chink and whir of a bicycle, or the distant rumble of trams running along Turmstrasse remind us that this is the geographical heart of one of Europe’s most culturally vibrant metropolises.

Despite its relatively shy and unassuming exterior, Mulakstrasse is packed with a wealth of independent boutiques and concept stores. Nestled amongst the likes of A.P.C, Philippa K and Bless, sits the FvF Apartment and the offices of the international interview-based online magazine. Founded in 2009 by the Directors of design agency More Sleep, FvF came to fruition through their shared fascination with the global creative community. For the last five years, the magazine has acted as a digital portal into the lives and homes of writers, photographers, designers, architects, curators, sculptors and musicians. From the densely packed neighbourhoods of downtown Tokyo to the sun drenched beaches of the California coast, FvF has presented creatives in their natural habitats.

In the early stages of 2014, FvF sat down with Swiss design and manufacturing brand Vitra to talk about stepping out of the digital world that the magazine had created and building a physical space that would exemplify its central tenets. Since Vitra designs – from the classic Eames Lounge Chair to the contemporary Slow Chair by Ronan & Erwan Bouroullec – had been a naturally reappearing element in many FvF interviews, the company seemed a natural partner to join in this process. ‘When the idea for the apartment first came about, we were talking about trying to bridge the gap between a showroom and habitable space,’ remarks co-founder Tim Seiferd. ‘Obviously much of our published subject matter focuses on the homes of the creatives that we portray, so we became focused on providing our followers with an insight into our vision of a modern meeting place and home.’

The ‘Apartment’ was to become a space where guests and members of the FvF community could meet and exchange ideas. Under the direction of interior designers Etienne Descloux and Katrin Greiling, the 65sqm space was rebuilt and designed to be malleable to the demands of the creatives who pass through its doors. Comprising a wide-open living area, its interior design speaks of a happy marriage between functionality and comfortability. Today, the Apartment functions as a gallery space, a seminar room, a workshop venue, a fully functional kitchen and perhaps, most importantly, a place where people can sit together over a coffee and talk.

freundevonfreunden.com

FvF Apartment
FvF Apartment
FvF Apartment
FvF Apartment
FvF Apartment
FvF Apartment
FvF Apartment

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